Saturday, April 11, 2009

Uneeda Biscuit

Ad over 100 years old still on building at 617 E. Park Street. Rich Hill Missouri

Ad from the July 30, 1903 Rich Hill Mining Review

In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. In 1906, the company moved its headquarters from Chicago to New York.

After the consolidation, the president of National Biscuit Company -- Adolphus Green of American Biscuit and Manufacturing Company, asked Frank Peters to create a package to distribute products in huge amounts. This paved its way for In-Er Seal package, whose logo is a prototype for the "Nabisco Thing". This In-Er Seal package is a system of interfolded wax paper and cardboard to "seal in the freshness" of the product. This was first used for Uneeda Biscuits {From Wikipedia, the free encyclopedia}

1 comment:

Angus said...

excellent - thanks. I woul dlike to use your image in an academic case I am writing - would that be OK?